Take a look at your organization's budget, where is your money going? To expenses, to stay afloat, buying capital equipment? While companies today are constantly striving to improve productivity and profitability they focus exclusively on the process and materials and forget that it's their engaged employees that can make or break the bottom line

In this economy the training mantra has been, Well, we dont actually have a training budget this year. Companies have been trying to do all their training internally (if they are even doing training at all), sending people to the big box seminars that are cheap but not effective, and doing away with their in-house Universities.

In addition, tuition reimbursements have gone out the window and managers are denying requests for attendance at professional development group meetings. What kind of sense does this make? It is like saying, We need you to do more with less and be more effective and efficient Mr. Employee, but we are not going to train you, give you any additional resources, or support you in any way. Best of luck!

Successful companies are realizing they cannot afford to not invest in their staff, their most valuable asset. Research on the return on investment (ROI) for training is that successful companies are not just looking at employee development as an expenditure on the books, but as an asset expected to generate income. According to the ASTD (American Society for Training & Development) leading-edge companies are spending between $900 and $1500 per employee per year on staff development, which can equate to one to three percent of their total payroll.

They are using training not as an event, but as an investment in the company and employees future. This means creating programs and initiatives clearly linked to the Strategic Plan and business objectives which can then be measured against original metrics. Makes sense, doesnt it? Smart managers are tying every development opportunity directly back to the companys vision/mission. This way, the employee knows that every daily action plan they have, every training/mentoring session, and every on-line course they take helps the company get to where they need to go.

Here are a few things to think about prior to investing in your most valuable asset:
Ensure that you are lining the employees development up with your organizations Strategic Plan, your departmental goals, and the goals of the employees position. Development of any kind will only be effective if it adds momentum to the direction the organization is going!
Establish development outcomes for the employee. Once you have chosen the development path make sure you have communicated to the employee the importance of their engagement, why they were asked to participate, and what is expected of them after the training/development. If they understand these items from the beginning, it will make it easier for them to apply the knowledge and tools.
Follow up. You should have a system in place to determine if the employee is actually applying the knowledge and skills. If you are really expecting a change, you need to hold the employee accountable for using the new skill/knowledge.

Employees want to be invested in, just ask them. They want to feel valued, have challenging and exciting work, a great boss, and fair compensation. Is that too much to ask? According to a 2005/2006 Employee Satisfaction and Retention Survey done by Salary.com, dissatisfied employees cite no opportunities for advancement, and no recognition for their work as two of the top reasons for considering leaving an organization (keep in mind, the cost of hiring a new employee is conservatively 30% of their compensation package!).

Keep the good employees you have and attract the ones you want. Show that you really consider them an asset by investing in their personal and overall development. You will be surprised by the payback in efficiency, moral and your bottom line.